The mommy club: A loving haven for mothers

The mommy club: A loving haven for mothers

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Interviewed by: Maali Jamil, from 360Moms team.


-Would you please introduce yourself and The Mommy Club?

Heba Abou El Eid 24 years old, mommy of 16 month old Selim. Graduate of Alsun Ain Shams

Haidy Wafik  26 years old, mommy of 19 month old Adam. Graduate of Management GUC.


-How did The Mommy Club begin?

The Mommy Club was never meant to happen, but it just did! And that’s the beauty of it.

The Mommy Club was born out of the fears of becoming a first time mom. When I was pregnant, I felt very alone and I needed the support and experience of other moms who were going through the same or had just given birth. In Jan 2015, I created a WhatsApp group called “New Mommy Support group” and I added all my friends & acquaintances who had just given birth or who were pregnant like me. This group became our favorite place, we talked all day and we connected on all levels. We shared laughs, worries, advice & were there for one another every day. One of the people on the group is now my partner Haidy, we met at middle school and have been friends ever since.


As the WhatsApp group grew, my friends pushed me to create a group on Facebook so we can start adding more mommies and widening the circle. At first I was not convinced, but one night at 2 am, while I was absolutely frustrated because my 3-month old was not sleeping, The Mommy Club was born. It is a secret group on Facebook because it started as a joke between us, but the next day, everyone was adding their Mommy friends! And ever since, we have been growing day by day el7amdallah! And Haidy and I have become inseparable, working together to build The Mommy Club to become what it is today.

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The mommy club: A loving haven for mothersThe main purpose behind TMC is to provide an all-inclusive support platform for Moms & moms to be, it is the safe haven for them to express and share how they feel & to vent and rant about motherhood or pregnancy. To offer guidance, support and experience to one another in a drama free and judgement free zone. I firmly believe that no matter how supportive your husbands, friends and family are, no one will ever understand what you are going through except for a mother who is going through the same thing. At TMC you will find a friend whether at 12 pm or 4 am! Our mommies wake you up every day to go on TMC! It’s their fun place 🙂

To date we have 20,500 mothers on our Facebook group.

We get an average of 500 requests per day and each profile is scanned.



To offer guidance, support and experience to one another in a drama free and judgement free zone.

-Please tell us about the Benefit Card.

At first we thought it would be nice to approach businesses to give exclusive discounts to our group members and everyone we approached was so excited and agreed. As our FB group started growing day by day, businesses and vendors started approaching us because we have their target market, so in July 2015, the first batch of The Mommy Club Benefit Card came to life. And by September Haidy and I registered The Mommy Club Co as our business.

To date we have 3000 cards in circulation & 70+ vendors on our card


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-What are some of your future plans for The Mommy Club?

As a lot of groups have branched out of TMC, we noticed the desire for support and communication between mothers around the world. Therefore, we are aiming to create the first online social network for moms in The Middle East. Our website is expected to fully launch in a couple of weeks! We are also working on our mobile app to make it easier for moms to connect.  We are also involved with different initiatives and social movements to make the lives of mothers & their little ones much easier and much more enjoyable. The Mommy Club’s own line of events is also in the works, we are just trying to find places that will take these huge numbers lol

The mommy club: A loving haven for mothers

Please share a mother’s story that really changed you.

We keep reading such incredible & inspirational stories almost every day! The strength a mother has is incomparable and brings so much positive energy to others. There is no one story, there are hundreds! We try to celebrate them as much as we can by our Mommy Diaries initiative. Each month we pick a mommy and celebrate her by sending her a small gift (since it’s the least we can do) & feature her story with the hashtag. We want to show them that they are amazing and that they are enough!


What has The Mommy Club taught you about parenting?

That there is no right or wrong when it comes to mothering your baby. No one will love your baby and care for your baby as much as you do, how you choose to mother them is none of anyone’s business.

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What problems (if any) do you feel are unique to Egyptian mothers? 

Due to everyone’s hectic lifestyle in Egypt, a lot of mother’s lack support. And unfortunately there is not much education when it comes to some natural parenting aspects, for example the breastfeeding rate in Egypt is 11%, which is shocking! This is because pediatricians tend to prescribe formula for babies instead of trying to get the moms to increase their supply. But with the rise of lactation consultants, doulas and birthing coaches in Egypt nowadays, we are hopeful that mommies will find the support of professionals as well as the mommies already on TMC.

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